Curve Appeal – Violeta @ Mango

Has anybody seen the new collection at Mango for curvettes called “Violeta” its a bit stunning.?.

The collection uses fabrics such as cotton, linen and polyester and seems to be quite casual but rather than casual ie jeans and tee I would say that this is casual sophisticated chic wear.  There are some beautiful paisley patterns which I adored first time around and also pastel colors used in abundance ( light blue, green, pink, yellow, browns). Then the color palate is  interjected with a few standout pieces in bright pinks, blues coupled with the most  beautiful jackets and beaded tops and waistcoats . The collection goes up to a size 22 or XXL see size guide below.

Mango size guideThis is definitely my type of collection , you pay a bit more for the Mango Violeta collection but you can see the quality and the fit looks stunning.  I think I need to spend some cash and try a few of my favorites out so I can give you all a proper review.



Here are a few of my favorites – let me know what you think.

Mango Curve Spring Summer collection

1 – Cotton blend short sleeved draped neckline dress available in Red or Blue – £44.99.

2 – Beaded embroidery t-shirt with beads at a v neck and short sleeves – £34.99

3 – Beaded printed vestpaisley print and embellished with beads at front. Round neck and decorative stitches – £69.00.

4 – Print Animal Blouse - round necked viscose top with long sleeves & buttoned cuffs – £59.99

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New Plus sized USA Designer – “Ask Fashion” Interview

“ASK Fashion”, was created by Amanda Koker, a Boston based designer. The label officially released in 2014 and debuted with their AW14 collection “playful elegance” at Fuller Figure Fashion Week in New York. The Ask range is available in sizes 14 – 26 however they hope to expand their range in the future. Amanda believes in comfort and has incorporated breathable fabrics and movable silhouettes in a collection perfect for the curvy women.


So Amanda its so lovely to talk to you, tell me a little about yourself?
AK- I am 24 years old, from Stoughton, Massachusetts. I recently graduated from Mount Ida College in Newton, MA.
I have a double major degree in Fashion Design and Fashion Merchandising and Marketing. I love to be creative, I work hard and am trying to chase my dreams.


Why did you first move into fashion?
AK- My parents tell me that they knew I would one day be a fashion designer, the day I redesigned the clothing for my “Barbie”. Unfortunately I permanently glued the new clothes to her- but to me it was a vast improvement. Seeing this spark of interest, my parents sent me to an arts camp called Med-O-Lark, in Maine- and my grandmother bought me my first sewing machine when I was 13.




What do you like about having your own fashion label?
AK- One of the most rewarding parts of having my own label is the ability to express my individual point of view and taste. It’s exciting because I get to share a piece of myself with my customers.

Is this your main job or do you work in other areas?
AK- Right now I work full time, in order to support and self fund my fashion label. My bread and butter job- if you will is working in sourcing and product development for another company.

I just love your new SS15 collection its so pretty, where do you draw your inspiration from for your collections?
AK- Inspiration can come from anywhere or anything. It can be a movie, a feeling, or an image. Usually it’s a puzzle, and it comes from multiple sources, that I piece together to create something unique.

How do you choose your fabrics and colors for your collection ?
AK- For fabric it’s hard to describe- it’s like inspiration in way. When I see it, I just know right away whether its right or not.
For colors I look into trend forecasting services, and mash that together with my inspiration. Picking and choosing what I feel will be right for my customer and for my vision.

What fabrics/colors /styles do you think we’ll see in 2015?
AK- I am thinking jackets for fall 15’- deep saturated colors. I don’t want to give too much away- I guess you will have to stay tuned to find out.

How do you go from seeing a drawn design to creating the actual pattern?
AK- My design process begins usually with a sketch. I like to make the initial sample, as it is part of how my design develops. I pattern my designs, and make the first sample. Once they are to my specification I hand it off to a sample maker to perfect and get ready for production.

Life cycle – How long does it take from design, to pattern cutting, to the final creation of the garment?
AK-The entire process takes 9 months to a year, as I start designing for the next collection, right after the previous collections showcases.
From design to full production, it takes about a year- as the designing takes place 6 months before it is showcased in a fashion show, and production happens another 4-5 months after that. It’s a lengthy process.

So tell me why did you decide to include plus size in your range?
AK- We are a plus size fashion brand- that is what we do; our DNA.

Do you offer a bespoke service for bigger sizes?
AK- For particular styles, this might be a possibility- but for the time being we are focused on our standard sizes.

Is it difficult to increase the sizing’s on your patterns ie from a size 12 to a size 22 if you had a request in and whats involved?.
AK- It really depends- most of the time we would create a different pattern. For sizes 4-12 is one pattern, then 14-26 is another.
The patterns change as the body changes. A lot of adjustments are involved, along with a keen set of pattern drafting skills.

Do you have garments in your collection that suit particular body shapes ie apple, hourglass, pear?
AK- Our collections cater to all different body types- as no one plus size woman is the same. We pride ourselves on being able to offer something from the collection that will suit her body shape.

Why do you think its important to dress to your body shape ?
AK- It is important not only to offer diverse silhouettes and shapes for our collections, but it is just as important to offer different body shapes when we present our collections at fashion shows. Its very important to us, because we want our customers to s say “hey If that looks good on her it will look good on me!”.

We want to show a very realistic set of ideals- and that there is no one perfect shape- we are all perfect in different ways and and we want to offer variety to our customers.

When you have a garment that truly fits and feels good, your confidence grows- and that is what we want. We want our customers to feel beautiful in their own skin- exactly as they are today.

What would you dress me in?
AK- I would dress you in something that you would rock out in! , a piece that fits your needs and is our aesthetic.

What do you have in your designer tool kit?
AK- I always carry a sketch book with me, and a note pad. I am constantly on the move, and always thinking about the next thing.
When the moment of inspiration comes to me, I want to be ready and jot down whatever vision or idea I have in that moment.

Tell me about your achievements (ie media coverage , prominent catwalk shows, celebrities in your garments)?
AK- My achievements this year would be opening the business- ASK FASHION LLC. Prominent fashion shows include; Full Figured Fashion Week, held this past June in NYC, and Style Week North East, held in RI, this past August.

I would love for a celebrity to wear my garments! If Melissa McCarthy wanted a special evening gown by ASK FASHION I would certainly make her one!

What’s your fiercest piece in your collection?
AK- The fiercest piece in my most recent spring 15’ collection was a black and white rose jumpsuit. The crowd gave us a standing ovation for this finale piece/

What style advice can you give to our readers from the current AW14 and SS15 trends?
AK- I think style is personal- and I would advise dressing in what makes you feel good.
If that’s a jumpsuit, or crop top- go for it. It’s all about personal taste. I think trends are fun, but not every trend is meant for everyone. It’s about picking what appeals to you and running with it.

Take chances, and always try it on- give something a chance you might not consider- you might be surprised.

How do you feel you have developed since you released your first collection back in 2013?
AK- I feel we have come very far- We officially launched ASK FASHION LLC as a business in 2014 and we showed, not one, but two plus size capsule collections this year. We have hit the ground running with our plus business and are ready to go!

Why have you moved from using slimmer models to curvy plus models in your latest collection?
AK- My first collections in college were done using standards. But now that I have graduated and decided to start my own company, and produce my plus size fashion label.

Who would you love to dress and why?
AK- I would love to dress a plus size celebrity- and have them wear a garment of mine on the red carpet, Mellissa McCarthy comes to mind..

How do you feel that you could help to improve body confidence?
AK- We feel that every person deserves to feel beautiful and comfortable in their own skin. We as a society have been so brainwashed to this ideal of perfection- which is unhealthy and drives people crazy.

Our brand and our company is about being proud of who you are and embracing how beautiful we all are as individuals.

If there was one snappy catch phrase for your collection – what would it be?
AK- ASK and you shall receive..

Where can we buy your collections from?
AK- We are currently working with multiple retailers and boutiques at the moment, stay tuned. We also launched our Ecommerce store in Jan 2015 – link below :0) !

Whats next for ASK fashion?
AK- We have lots of exciting things coming up in 2015! Stay tuned!

Summary:  – Thanks Amanda – I’d describe ASK fashion as fierce trendy flattering clothing for the plus sized women – check more out of the collection via the sites below.


Follow us on twitter at @ASKFASHION, instragram @askfashion90
Web –

Shop –

Copyright Jane Britton 2015 –  and

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Plus sized retailers – my pet hates

My wish list of things that I believe plus sized retailers need to sort.

1 – Use cooler fabrics for your garments nylon is so hot.

2 – Bear in mind that we are not all hour glass figured ladies,  for an apple or pear shape having an elasticated gathered waist  just cuts us in half and makes us look fatter.

3 –  Stop with the celebrity collections they look so cheap.

4 – Try using a range of models so we can actually see what the garments look like on a size 20 upwards.

5 – Have more options re garments with sleeves, sleeveless is fine but in summer I don’t want to have to wear a hot cardi/shrug especially when I am abroad on hols.

6 – Also dresses with huge gathered skirts only look good on super slender peeps, I have tried many and just look pregnant in them.

7 – Stop elasticating waists on trousers – we are not that fat you know that we cant do up a button and zip!

8 – Stop mimicking slender fashion and use original and creative ideas to create plus fashion that fits our plus sized bodies.

9 – Elasticating below the bust as a sort of waist line effect makes a lot of people look pregnant. Fine if you are preggies but not good if you are not and plus sized.

10 – Why are there such restricted options for Tall people – do they deserve to have trousers that finish around their shins?  Have they done something wrong to deserve this injustice?

11 – Why are there such restricted options for petite people – the amount of issues I see where an item is just too long and hems and sleeves have to be taken up?

12 – Why is there no standardization between sizes in one shop I’m a 20 another an 18 etc its so annoying.?

13 – If you are happy enough to have a plus sized collection on your website retailers at least be decent enough to put it into your shops as well !



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News – France Catwalk Models BMI 18

Brilliant to see that France are leading the way re body image and perception. They have now said that catwalk models have to have a BMI of 18. This is great to see as this should help promote healthy and positive body images. However not sure how this will help the truly naturally skinny, as some ladies&  gents have a natural willowy physique but we’ll see.…/France-divides-the-fashion-wor…

Typical body shapes for female BMI

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Gardening Chic or not :0)

I started on the front garden 03/04 as it was a bit of a gorgeous day. Check out my garden chic. I managed to dig over the three layered beds, bit of weeding still to be done. Off shortly up to Gordon Riggs to pick up some plants and herbs . Primarily looking for color and plants that cascade to create a lovely cottage garden look.

My outfit for the day – Gardening chic :0) unfortunately I couldn’t wear my fancy dresses but I do look pretty hot lol.

Boots – Hubbys old size 10 walking boots
Hooded jacket – Simply Be Fashion
Trackies – Simply Be Fashion
Gloves – Gordon Riggs . Bottoms Mill
Spade – Wilkinson Sword via Gordon Rigg
Hair Style before I messed it up lol – Freddies Hair-Salon
Makeup – none I am au natural today :0)

Looking a mess can be fun sometimes :0)


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