The Society way to say “Plus”

So one thing I am noticing quite a lot and I’m not sure how I feel/stand re this.  But I see a lot of plus sized people describing their physiques as curvy rather than plus sized, fat or obese. Is this because we are afraid of what we actually are and want to change how we are perceived?  Is it just a nicer way for us to describe ourselves to society to avoid persecution??

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